Our Mission

Power for Women

Flips is a woman-owned and woman-run business based in Singapore. Our mission is to build partnerships, create economic opportunities for women, advance women in the workplace and champion women entrepreneurs in the global marketplace. 

Partnering with a woman-owned and woman-run factory in Bangkok, Flips made its foray into the scene in 2010 as Singapore’s first rubber flip-flop brand backed and powered by women. Since then, we have been providing our trusted Flips to more than 200,000 loyal fans in South East Asia.

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